Customer reviews flavor restaurants' food decisions

09/16/2013 | Washington Post (tiered subscription model), The

Restaurants are tracking online reviews and comments with the help of tools like NewBrandAnalytics daily reports and making menu adjustments and other changes in response to customer comments. "It's about immediate feedback. If people keep writing in to say that there’s something wrong with the fried green tomatoes, then we know that’s something we need to address very, very quickly," said Founding Farmers spokeswoman Jennifer Motruk Loy.

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Washington Post (tiered subscription model), The

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