Deliver customer service with social media tools

09/16/2013 | B2C Marketing Insider

Businesses should embrace social media not just to get the word out about their products and services, but also because social media is a useful platform for providing customer service. "What we are really talking about here is reexamining the business process and designing it around the connected customer," Jeff Korhan writes. "This means the lines between sales, marketing, and customer service will inevitably become fuzzy, because they all contribute to creating more favorable customer experiences that get talked about."

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