Effective beverage program can expand catering opportunities

09/16/2013 | FastCasual.com

A well-executed beverage program can offer a boost to catering sales, writes 15-year catering veteran Erle Dardick. Catering businesses should offer a variety of high-quality beverages with each meal and, if they are unable to make the drinks in-house, should partner with a local brand, such as a coffee shop, to keep clients satisfied.

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