Mobile tweaks have big impact at American Eagle

09/16/2013 | MobileCommerceDaily.com

American Eagle Outfitters was late to the mobile marketing game, especially given its demographic of young and mobile shoppers, but small changes have helped the company's application increase in prominence and increase its conversion by 65%, said Joe Megibow, senior vice president and general manager of omnichannel e-commerce. Adding coupons to its app created an immediate improvement in use and reputation, said Megibow.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA