OMD attracts top-tier advertisers to first Final Front event

09/16/2013 | Adweek

OMD held an industry-first display of content for ad bidding that the media agency called Final Front, attracting 40 advertisers including Intel, FedEx, Toys R Us, State Farm, PepsiCo and J.C. Penney, writes T.L. Stanley. Some of the prospective shows include Funny or Die's "50 States of Funny" and "Your Life Animated," and mini-major studios such as Relativity showed movies such as the holiday picture "Most Wonderful Time" for potential product-placement deals.

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