Seth Kaufman to head PepsiCo's soft-drink marketing

09/16/2013 | Advertising Age (tiered subscription model)

PepsiCo has picked Seth Kaufman as its new vice president of brand marketing for colas. Kaufman is coming from the Starbucks Joint Venture but has previously served as PepsiCo's director of media strategy and investment for beverages. Kaufman replaces Angelique Krembs, who is becoming vice president of field marketing and innovation for North American Beverages.

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