Stay persistent to avoid product-development failure

09/16/2013 | Entrepreneur online

You're unlikely to come up with a successful product if you give up at the first sign of difficulty, writes Debra Kaye. Preparing your product for the market will take plenty of enthusiasm and a willingness to question your core assumptions, she writes. "The moment you discover your idea is somehow not working can occur at any stage on the journey," she writes.

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