Survey: More marketers are getting serious about Facebook

09/16/2013 | Advertising Age (tiered subscription model)

About three-quarters of marketers surveyed said they now advertise on Facebook, up from just over half 15 months ago, according to an Ad Age survey. "These marketers also observe that their ROI on [Facebook] has improved over the last six months, which may be a sign that the increase in advertising activity is sustainable," said Mark Mahaney of RBC Capital Markets, which helped carry out the survey last month.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY