Survey: Provider recommendations drive patients to pharma websites

09/16/2013 | PMLive.com (U.K.)

Patients are more likely to act on a health care provider's recommendation to visit a drugmaker's website than if a news article, family member, friend or colleague recommends it, a survey of 1,000 U.S. adults found. Only 6% of respondents said they would act on a social media advertisement, 13% cited magazine ads, 14% cited drug discounts and 25% said a television advertisement would prompt them to visit a drugmaker's website. The survey was conducted by Kelton for public relations firm Makovsky.

View Full Article in:

PMLive.com (U.K.)

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
MGR POST MARKET STUDIES - 14000001LK
Abbott
Santa Ana, CA
Regulatory Analyst
Delta Dental
Alpharetta, GA
Eastern Zone Sales Director
Regenesis Biomedical
Multiple Locations, SL_Multiple Locations
Senior Financial Analyst - Growing Manager Care Health Org
Fallon Community Health Plan
Worcester, MA
Associate Director, Regulatory Affairs - Promotional Review
Novo Nordisk
Princeton, NJ