Toyota Racing's Twitter-based race rewards the fastest thumbs

09/16/2013 | MediaPost Communications

Toyota Racing and NASCAR are teaming on a virtual Twitter-based racing contest that will promote the Chase for the Sprint Cup. The contest rewards the most frequent tweeter of an actual racer's hashtag during 10 races leading to the cup. Toyota Racing is running a branded leader board online. The winner of the virtual race will win tickets to next year's Daytona 500.

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