Why Twitter is beating Facebook at mobile marketing

09/16/2013 | Bloomberg

Mobile is expected to account for more than half of Twitter's revenues this year, compared with about 41% for Facebook, eMarketer estimates, and industry experts say the microblogging platform's early focus on mobile revenues could give it an advantage as it expands its reach. "Mobile is clearly for Twitter the critical piece. ... We're excited about both the growth and the potential that we've seen in that business," says Justin Merickel of Adobe Systems.

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