CPGs reluctant to spend money for online ads

09/17/2003 | Direct Marketing News

Many may still view online advertising space as best suited for direct response needs, and consumer packaged goods firms only account for one-third of online advertising revenue, according to recent research. PepsiCo spent the most of all CPG firms covered by the survey, yet only allocated 3.4% of its advertising budget on Internet expenses. Industry groups are working to convince other CPG firms of the value of online advertising.

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