Toymaker Lego to review U.S. media account

09/17/2004 | Adweek

Danish toymaker The Lego Company, aiming to recharge slumping sales, has contacted three ad agencies as part of a review of its $30 million U.S. media account. The incumbent shop Starcom in Chicago is defending the account, and although Lego would not identify the other contenders, Adweek reports they are Universal McCann, Mediaedge:cia and Carat, all in New York.

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