Chrysler puts muscle behind Ram truck launch

09/17/2008 | NYTimes.com

Chrysler is launching an ad campaign for the redesigned Dodge Ram pickup truck into a tough market: Sales of big vehicles are down, with large-truck sales off more than 25% over the first three quarters of 2008 versus the same period last year. BBDO North America chief creative officer David Lubars said: "We know the amount of people out there who are going to buy a truck is going to shrink. It's a smaller group than usual, and we have to get all of them."

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