Online marketing of films has expanded in scope and sophistication over the past year. In 2007, based on the Motion Picture Association of America (MPAA) data, eMarketer estimates the member studios of MPAA and their subsidiaries spent $754 million advertising their films online, and by 2012 this figure will increase to $2.4 billion. Online channels represented approximately 5% of all film advertising in 2007. By 2012, this figure will climb to 13.2%. Not only is online film advertising spending on a fast growth curve, but the marketing channels used by studios are also expanding.
To find out more about eMarketer's "Digital Movie Marketing: A Convergence of Content, Devices and Services" report, click here.
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