Report: TV-station sites outpacing newspaper sites in ad growth

09/17/2008 | Broadcasting & Cable

Although TV-station Web sites still lag behind newspaper sites in terms of revenue, they are growing their online ad base at a considerably faster rate, according to a joint report from BIA Financial Network and Borrell Associates. The study found TV-station Web site ads in the past six years have posted a 67.2% compound annual growth rate, compared to 33.5% growth for newspaper sites and 40.5% for the general local Web ad market.

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