E-mail marketing must be easy to share

09/17/2009 | Entrepreneur online

Social media has changed the dynamic from messaging to engagement and sharing, Mikal Belicove writes, so it's vital that your e-mail marketing be shareable, too. Make sure your messages are shareable on social sites Bebo, Delicious and LinkedIn, where users are most likely to post and forward them. E-mails with brand names in the subject line are more likely to be forwarded, he notes.

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