FX uses social innovation to market show

09/17/2009 | CNET

Cable network FX is employing Twitter, online video and a trailer-creator tool to spread the word about the fifth season of its hit sitcom "It's Always Sunny in Philadelphia." The show's cast and creators are also tweeting on their own Twitter accounts. "FX went above and beyond what's expected and created an engaging experience for fans and potential viewers," writes Harrison Hoffman.

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