Super Bowl ad sales pick up

09/17/2009 | Advertising Age (tiered subscription model)

Hyundai announced it has picked up two slots for the CBS broadcast of Super Bowl XLIV. The automaker is expected to use in-house shop Innocean to produce the spots. Hyundai joins a roster of big game advertisers that includes CareerBuilder, Coca-Cola, InBev Anheuser Busch and PepsiCo. Ad inventory for the game is reportedly around 70% sold out.

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