4 tips from a legend in customer service

09/17/2010 | Entrepreneur online

L.L. Bean is a paragon of customer service and has been for far longer than more recent stalwarts such as Amazon.com and Zappos.com. Chris McCormick, CEO of the 98-year-old company, says the secret is compassion. Methods include training workers to make each customer feel valued, having live operators answer the phones and offering a no-questions money-back guarantee.

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