Companies can use sites such as Facebook and Twitter to encourage workers to participate in health and wellness programs, says John Harris, chief wellness officer at Healthways. Having regular employees talk about and promote wellness goals makes them seem more credible and achievable, Harris says. "People don't trust any of us, but they do trust the open Web. We find [in] putting things out on free sites, you will get more mileage out of it than if you were to bury it on your own site," he says.
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