Food-makers go mobile to target young consumers

09/17/2012 | Wall Street Journal, The

America's food companies are inserting their products into kid-friendly mobile games in a bid to reach very young consumers. The applications are a hit with children too young to read, helping to expose very young consumers to brands and influencing their parents' purchasing decisions. "The apps are certainly targeted at kids. If you get the kids saying, 'Mom, I would love a SuperPretzel,' mom will often buy it for them," says Melinda Champion, marketing chief for J&J Snack Foods.

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