360i to handle global social duties for Subway

09/17/2013 | Advertising Age (tiered subscription model)

Dentsu's 360i has been selected by Subway as its global social agency after a review. "360i impressed us with the depth of their expertise in social media as well as their thoughtful strategic and integrated messaging recommendations. They will help us navigate this rapidly evolving and highly competitive global landscape," said Tony Pace, Subway's chief marketing officer.

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