Build Facebook-like landing pages for Facebook traffic

09/17/2013 | SmartBrief/SmartBlog on Social Media

Facebook ads and traffic can be very beneficial to a business, but relying on landing pages that aren't optimized for Facebook users and traffic is akin to "shooting yourself in the foot," Adam Prattler writes. Facebook ads allow marketers to target a core demographic, but this doesn't necessarily translate to trust. Companies should rely on blue and white colors with clean, simple landing pages that build trust by "creating a Facebook-like atmosphere," he writes.

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