Cater to your customers' real needs and desires

09/17/2013 | Golf Business

Many luxury golf courses around the country present players with unique touches, from the range balls delivered in antique leather feedbacks at Cassique on Kiawah Island, S.C., to the fresh squeezed lemonade at Atlanta's East Lake Golf Club. However, does these add-ons help or hurt a club's bottom line? Discover what satisfies customers by meeting with the most involved members and establishing an open, ongoing dialogue, writes Steve Eubanks.

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Golf Business