Companies struggle to connect with baby boomers, experts say

09/17/2013 | Bloomberg

Makers of consumer products have some items that sell well to baby boomers, but experts say such companies haven't had true success in reaching the $15 trillion market. "This consumer segment is one of the more difficult ones to open up in terms of needs and wants," said Matthew Doyle, a 30-year veteran of Procter & Gamble. "No one was designing products just for them."

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