Flurry case studies demonstrate matchmaking power, RTB revenue

09/17/2013 | VentureBeat

Mobile analytics firm Flurry is trumpeting case studies it says demonstrate the power of matching publisher and consumer to increase consumer spending. CrossInstall reaped a 40% bump in downloads of its applications by A/B testing targeted ads, and iLegendSoft tripled its ad revenue by employing Flurry's real-time bidding. "Flurry Marketplace delivers eCPMs that are three times greater than my other monetization channels," iLegendSoft CEO Jiqun Zheng says.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY