Friends, family are heaviest wine influencers

09/17/2013 | Australian Financial Review

Confidence in wine recommendations from brands and producers is on the rise, but the opinions of friends and family still influence 84% of wine drinkers when choosing a wine brand or variety to purchase or try, reported Michael Walton, Nielsen Pacific executive director of consumer and business intelligence, at the recent Savour Australia wine conference. The Nielsen confidence index from the June quarter of 2013 indicates that U.S. and Australian drinkers have the lowest confidence levels, while Indonesian and Chinese consumers had the highest levels.

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Australian Financial Review

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