Google plans anonymous ID to replace ad cookies

09/17/2013 | USA Today

Google is working on an anonymous identifier for advertising tracking, or AdID, that could spell the end of cookies being used to track a user's Web activity, according to this report. The AdID would give users better controls over privacy and might relieve some concerns over how much data cookies can track and process. Such a technology would also increase the power Google holds over digital advertisers.

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