How Bai built a winning beverage brand on a byproduct

09/17/2013 | BeverageDaily.com (France)

Bai CEO Ben Weiss said his idea of using antioxidant-rich coffee fruit as a beverage ingredient "had never been done before," but resonated with consumers who wanted a "responsibly caffeinated all-natural beverage." He said the drinks are surviving in a crowded market because it is "well-positioned and on trend."

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BeverageDaily.com (France)

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