Nielsen: Viewers trust word of mouth recommendations, TV ads

09/17/2013 | MediaPost Communications

Eighty-four percent of people worldwide value recommendations from family and friends above all other forms of marketing, according to a Nielsen survey. But the same group trusted information gleaned from brand websites slightly more than online customer reviews and opinions. Trust in TV advertising rose from 56% in 2007 to 62%, while newspaper ads slipped.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA