Research: Arrange products by origin to attract Hispanics

09/17/2013 | Supermarket News (free registration)

Supermarkets catering to the rapidly expanding Hispanic population are ideally ones that offer a wide variety of Latino food, showcased along traditional American products, according to research by MSLGroup and The Hartman Group. Organizing products based on country of origin is attractive to Hispanic shoppers, who are 47% bicultural and 31% acculturated, the research says.

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