The right way to use social media

09/17/2013 | Inc. online (free registration)

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Social media sites can be a powerful way to market your business, but they have limitations and must be used correctly, writes Irving Fain. It's critical to show your customers that you value them and to use the data you have collected about them to offer stellar service. "Find ways to identify your most influential and loyal customers, and then cultivate deeper and more rewarding relationships with them," he recommends.

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