The science behind why coupons and sales work

09/17/2013 | Minnesota Public Radio

Consumers like to see goods marked down from higher prices and know the original cost because it gives them a yardstick to measure whether they're getting a good deal, according to this article. Former J.C. Penney CEO Ron Johnson's plan to eliminate coupons and sales backfired largely because it took away that gauge.

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Minnesota Public Radio

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