Skype expands, enhances mobile advertising

09/17/2013 | Adweek · MediaPost Communications

Skype is bringing ads to its Android application and introducing a rich media ad option for its iPhone mobile app. "The move to mobile, that is where we see our future," said Lovina McMurchy, general manager of Skype Advertising, adding that "the mobile side is going to be important to our monetization strategy."

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Adweek · MediaPost Communications

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