Survey: Marketers say demonstrations are top lead generator

09/17/2013 | BtoB Magazine

Content is one of the most ubiquitous tools for business-to-business marketers to generate leads, but according to a study from BtoB, the most preferred lead-gen method is product demonstrations, with 47% finding them to be very or extremely effective. Also, about half of the marketer respondents to the survey said they were very or fully involved in lead-gen efforts.

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