Survey: Marketers say demonstrations are top lead generator

09/17/2013 | BtoB Magazine

Content is one of the most ubiquitous tools for business-to-business marketers to generate leads, but according to a study from BtoB, the most preferred lead-gen method is product demonstrations, with 47% finding them to be very or extremely effective. Also, about half of the marketer respondents to the survey said they were very or fully involved in lead-gen efforts.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO