Thorntons finds its footing as "gifting brand"

09/17/2013 | Drum (Glasgow, Scotland), The

Hannah Legg, brand and customer marketing director for Thorntons, said the company's two-year brand revitalization strategy is paying off. One strategy, she said, was to position Thorntons as a "gifting brand" for all occasions, noting, “We have great quality products that are worth paying more for but are still very much affordable and accessible to all.”

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Drum (Glasgow, Scotland), The

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