Tips for choosing the right price for your product

09/17/2013 | SCORE Small Business Success Blog

The key to setting the right price for your product or service is to consider your customers' perspective, writes Jeanne Rossomme, president of RoadMap Marketing. "[S]tart by deeply understanding what it is that your product or service is really doing for them," she advises. Also, remember that customers may be willing to pay more if your product helps them solve a particularly vexing problem.

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