Turning social media into a valuable asset

09/17/2013 | Intuit Small Business Blog

To make sure your small business' efforts on social media are worthwhile, it's necessary to develop a strategy and to engage with your followers. It's also important to connect with other people and brands and to educate your customers about key topics. Try to "serve and support on social media," advises Lorrie Thomas Ross, CEO of Web Marketing Therapy.

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