General managers at hotels in the United Arab Emirates say that adapting food and beverage concepts is imperative in the growing hotel market. "One company said once famously, 'F&B creates image and rooms make money.' What Burj Al Arab tries to do is exactly that alongside all other Jumeirah properties. We are going into our 15th year in December, and we have created new concepts at the right time with Jin Sui just before the Chinese market started to develop nicely, and have further solidified the concepts that we had in the hotel," said Heinrich Morio, general manager at the Burj Al Arab.
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