Using Pinterest to learn more about your customers

09/17/2013 | Forbes

As an entrepreneur, it's critical to have a thorough understanding of your target customers' needs, writes Allie Siarto, co-founder of Loudpixel. Start by learning more about your target audience by conducting surveys or using other research tactics, she recommends. Afterward, develop customer personas and use Pinterest boards to collect and store the information you have found, she recommends.

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