Yahoo's Tumblr to offer brands real-time DataSift analytics

09/17/2013 | CNET

Advertisers will now be able to grasp what is being said about their brands on Yahoo-owned Tumblr, thanks to a pact between the microblogging network and analytics company DataSift. The agreement will give brands access to real-time, as well as historical, data, writes Don Reisinger.

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