Philips Electronics aims for "Simplicity" in its message

09/18/2006 | Advertising Age (tiered subscription model)

In the new chapter of its "Sense and Simplicity" campaign, which has included removing magazine subscription cards and buying back TV commercial time, Philips Electronics on certain dates between now and Dec. 17 will pay for users to see premium content on The Wall Street Journal and ESPN Web sites, for free; to access the content, users will have to click through ads created by Omnicom Group's Tribal DDB.

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