Omnicom Group interactive shop Tribal DDB has been named, following a review, the agency of record for security software maker McAfee, for which Tribal will handle print, outdoor and some TV, as well as digital. "It speaks to our maturity as an agency," said Liz Ross, president and CMO of Tribal. "It will continue to muddy the water. I don't want to be a digital agency. I just want to be an agency."
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