K-C diaper brands launch Spanish-language Web pitch

09/18/2008 | Adweek

A new Kimberly-Clark initiative, "De mama a mama", or "Mom to mom," is collecting parenting advice from Hispanic moms to pass on to new and expectant parents. Moms can share their own advice and read what others have said on HuggiesEnEspanol.com and PullUpsEnEspanol.com.

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