Mother, London, wins $60 million European Coca-Cola campaign

09/18/2008 | Advertising Age (tiered subscription model)

With instructions to promote Coca-Cola as "the drink of the summer," Mother, London, has been hired to create a long-running pan-European campaign. The company is already responsible for Coca-Cola's pan-European Christmas campaign, "The Greatest Gift," which ran in 2006 and 2007 and will appear again this year.

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