Be ready when an online crisis hits

09/18/2009 | SmartBrief/SmartBlog on Social Media

A social-media crisis can be a company's worst nightmare -- whether it's an attack by a blogger, an incriminating YouTube video or even an impostor pretending to represent the company. Prepare for the possibility by building your credibility, having a plan ready and being able to get your message out quickly, Andy Sernovitz writes.

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