Brand value dips amid downturn

09/18/2009 | USA Today

The world's top 100 brands lost a measure of equity due to the recession, according to the annual Interbrand rankings. Coca-Cola was still the world's top brand, followed by IBM, Microsoft, GE and Nokia. Google was again pegged as the fasting-growing brand, with its estimated brand value climbing 25% to $31.98 billion, ranking seventh.

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