"Twitterville: How Businesses Can Thrive in the New Global Neighborhoods" by Shel Israel

09/18/2009 | Financial Times (tiered subscription model)

Twitter can prove invaluable to businesses if used correctly, Shel Israel argues in his new book. Twitter's ability to connect huge numbers of people and discern what the masses are talking about makes it an essential tool for marketing, sales and customer relations. A reviewer notes that unlike many books by self-appointed social media experts, Israel does a good job of backing up his claims with solid research and compelling evidence.

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