Mobile's many faces can work together in marketing campaigns

09/18/2012 | Mobile Marketer

Marketers should take into account the many channels available within the mobile space and determine which ones will best serve their needs. SMS, social media, mobile display advertising and QR codes can reinforce one another in a well-crafted campaign. "The key is to offer consumers relevant mobile experiences that are consistent across consumer touch points and that are delivered in rich formats consumers now expect," said Ryan Kelly, vice president of sales and marketing at Mad Mobile.

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